Tuesday, June 9, 2015

Power Tools, the Dummy Version

Natural stone floor tile
We find little or nothing on the internet more vexing than "content" that's just thinly-disguised advertising. Sometimes it's not even disguised... such as the InfoBarrel.com content posted by Braxton Bragg, cleverly titled "How to Properly Care for Your Power Tools."

Wouldn't you expect to find some sort of instructions – however ill-written and incomplete – about cleaning, maintaining and repairing power tools if you were to come across this in your search? Sure you would. Instead, you're the victim of a bait-and-switch. Instead of how to care for power drills, circular saws, and other common items found under a DIYer's workbench; Bragg's little ditty is all about the diamond blades used for cutting granite for floors. Guess what: "Braxton Bragg" is in reality a Tennessee-based company that sells tools for cutting and polishing concrete and stone. That's why "Braxton" informs his readers,
"Most of these tools are available at nearly any home improvement store or hardware store, though if the company needs a large amount of tools, they might be better off buying from a company that sells directly to stone installers and polishers. An important part of owning a business that uses many different kinds of power tools is having knowledge of how to operate and care for those tools. This is to keep employees safe and also to keep the tools in top working condition for as long as possible. If the company installs and polishes stone, they will probably be hired to install and polish granite and concrete floors. Polishing granite and concrete requires a grinder and a floor polishing machine equipped with diamond polishing pads. Once the company installs the granite floors (concrete should already be poured) it’s time to grind them down and break out the floor polishing machine. After the polishing is finished, grout and other miracle sealants should be applied to make the granite watertight."
We definitely take issue with the suggestion that the tools an industrial company uses are available at "nearly any home improvement store or hardware store..." When's the last time you found a "floor polishing machine equipped with diamond polishing pads" at your nearby Lowe's? The largest diamond polishing pad sold by Lowe's is six inches in diameter! Be that as it may, we'll wager that the average person searching for advice on proper care for power tools is looking for information about such a tool. What a dumbass.

     The dead giveaway that this sparkling content's merely advertisement is that "Braxton" included only one hyperlink in the content: it's to the corporate website, Braxton dash Bragg dot com." Dumbass, dumbass, dumbass: Dumbass of the Day.
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DD - POWER TOOLS

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