Marketing for Dummies

Craftsman Professional brand table saw

The people at google get lots of questions about "what's the difference..." All over the world, folks want to differentiate a meerkat from a muskrat or learn the difference between Qatar and catarrh; so they google it – wouldn't you? Well someone once wanted to know "What Is the Difference Between Craftsman and Craftsman Professional Tools?" and Nicole Papagiorgio of eHow was there to answer at GardenGuides.com – in her dumbass way. Our friend Nicki starts out by informing us that

"...Craftsman has different lines of tools geared for specific uses, most notably its Craftsman and Craftsman professional lines. Depending on your needs, you'll need to understand the difference between the tool lines to determine which is right for you..."

Yeah, really. Since the two differ in cost by about 50%, you'll probably already know which is "right for you."