Customer Support, Kraft-ily Clueless

Kraft Foods' new logo

One of the staffers has been on a reduced-fat diet for many years (he looks MAH-velous, by the way), and has for most of that time used 2% milkfat cheese for cooking and, occasionally, snacking (he admits to choosing Cabot Farms Extra Sharp White Vermont cheddar these days). Lately, however, he's been unable to find either the store brand of the cheese or the national brand, Kraft. Wondering whether that was because Kraft had discontinued the stuff or Kroger, WalMart, Meijer, and Target had simultaneously stopped stocking it, he reached out to Kraft, saying:

Customer Support by Dummies

Icon Fitness logo

Today's DotD nominee is a little different: normally, we find some greedy freelancer who makes a mess our of facts just to pick up a few pennies but today, however, we're going to talk about a company. That company is NordicTrack, a subsidiary of ICON Health & Fitness, Inc., of Logan, Utah. The following is an example of the sort of customer support that, unfortunately, has become the "standard" of our day.