Saturday, March 21, 2020

Flunking Photography 101 for Dummies

bicycle stem length
bicycle stem length
In the days when a lot of people still have dial-up internet, web pages were more likely to be text-rich and have few images. It's no surprise, then, that the early posts at eHow.com (and its subsidiary, LiveStrong.com) had little in the way of graphics. Along about 2015, however, the people at Demand Media (now known as Leaf Group) decided to plaster their content with photos, and found a stable of freelancers willing to take a bunch of pictures for their more... cogent content. Today's DotD is one such photographer, who uses the name Joe Irizarry. For once, the written content of "How to Measure a Road Bike Stem" meets our standards... but Joe's photographs? Not so much.

Author Willard Peveler, PhD, did a workmanlike job of introducing stem length, telling his readers that,
"Stem length is one aspect of a road bike that you can alter to increase both comfort and performance."
While we'd  have preferred that the good doctor explain how altering stem length affects "comfort and performance," that'll probably suffice. It's when we get to the instructions, and Irizarry's "explanatory" photos, that some dissonance appears. Peveler explains that, to measure the length of your stem, you should,
"Measure from the center bolt of the headset cap to the center of the handlebar in centimeters."
Sadly, Joe's accompanying photograph (reproduced at left) shows a measurement from the leading edge of the handlebars to a vague position on the stem... in inches. Duh.

Forced by Demand Media to make this simple task a three-step process, Peveler's final step is,
"Convert the centimeter measurement to millimeters..."
...which, of course, raises the eternal question, "Why not measure in millimeters in the first place?" Our staffers who used to write for eHow and LiveStrong tell us that you could not submit anything with fewer than three steps, so this isn't Peveler's fault. That's why it's Irizarry, instead, who's our Dumbass of the Day.
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